You are bidding on a Heddon Dealer display of 80 Heddon lures. They were purchased with the dealer board with the color codes identifying the lures (see pictures of red board). They were originally purchased from a hardware store in De Tour Villiage, MI that had gone out of business. Their son kept the lures along with other items and placed it in storage and years later I was fortunate to purchase the display from him. I have had the lures over the past 20 years and have enjoyed displaying them. I now have other interests and aspirations for fixing things around the house that need it badly and looking to sell off my collections. The original board was very dirty and a lot of the felt started to sluff off the face of the board. I made the display case that they are currently in. That display case is made of Poplar hardwood and is 30×36inch and is included in the auction. There are a total 80 Heddon Lures and 3 boxes. The sad thing about the lure boxes is that these were the only 3 I found in the store (bummer). There are 2 boxes for the river runts and one for a Heddon Punkinseed Sunfish. The dealer samples displayed all lures that Heddon offered at the particular time this display came out. I am not sure of the year but I would say they are from around the 1950’s to 1960’s. A lot of them are wood and others are plastic. All the lures have never been fished with but were on display in the hardware store for several years and then in storage until I purchased them. If you have a specific question on a lure please let me know. Instead of listing each lure in the description I included a ridiculous amount of pictures of all of them to give you a clear understanding of the 80 lures, lure boxes and the display case they come in. These all came from the red dealer board shown in the pictures, however I do not have the red board they came on anymore. Ask any questions you have and I will return answer. Thanks and have a great day. I WILL PAY SHIPPING IF YOU USE BUY IT NOW. Shipping & Payment- I would prefer the display case and lures to be picked up, however I will also ship the entire display case. I only ask the winning bidder to pay exact shipping cost (which will be estimated based on where you live). I will refund any shipping cost that is over and above what actual shipping is. I accept money orders and certified bank checks. Payment must clear my bank before items to be picked up or shipped out. Payment is expected within 7 days of end of auction.